O MY BAG is a Dutch eco-friendly accessory brand founded by Paulien Wesselink in 2010. This unique brand is not only eco-friendly but also fairly made in Kolkata, India. Thier brand purpose is to make a positive difference in the world. They believe consumers have the ability to change the world by creating demand for ethically made products.
While O MY BAG is growing, the need to check if the business ambition is still in line with the brand ambition became important. So first the brand-identity was re-defined and a marketing brand scan was done on website, social media, newsletter, lookbook and the marketing activities. Next, a brand book was developed and a brand wall was created to communicate these brand values more.
Brand Identity / BrandScan
Brandbook / Brandwall