nOeser is a Dutch brand founded in 2013 by Annuska Toebast – Wensink. The name nOeser is inspired by her first name because her friends call her “noes”. Annuska believes in freedom and opportunities, she loves to see the world as a beautiful playground in which we all have the potential to realize our wildest dreams. Therefore nOeser is a brand for the optimists, the open-minded, those who dream about big adventures, but also know to appreciate the littlest pleasures in life!
During the growth of the brand internationally, the need to look at the brand identity and brand design became important so that buyers from other countries have a clear view of what Noeser stands for. So we started with re-defining the brand identity and re-designing the corporate identity. Then I developed a unique brand book & style guide and did a brand design scan of all marketing resources.
Brand Identity / Art direction
Brandbook / Styleguide