Founder of by-bar, Barbara Brenninkmeijer was already from her childhood interested in beautiful clothes and objects. Her inspiration comes from her journey her habitat what she experience, see & feel everywhere around her. She and her team love to create items in natural colors in soft tones with colorful accents, in unique and fluid shapes. It’s their mission that every woman stands out more in her natural pure way. Creating that comfortable world with beautiful products where every woman is inspired to do what she loves doing best.
While the business was growing and the team got bigger, the need for a clear brand identity became more important so that each person at by-bar as well as their partners knew where by-bar stands for. After a few brand identity sessions, I capture their brand-identity and we started re-designing the brand and translating it into all brand touchpoints. From website, social media, printwork, packaging, signing popups stores etc. Creating a consistent more high end look & feel. Also each team worked on translating the brand values into their daily work. I developed a styleguide for them, wrote the brandstory and developed a flyer ‘about the brand’. Also given advice in their content strategy and collaborations with micro influencers building more followers and engagement on social media.
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